Affiliate marketing in digital marketing is a strategy where businesses partner with individuals or other companies (affiliates) who promote their products or services in exchange for a commission on sales or leads generated. It’s like having a team of online salespeople who earn a reward for each customer they bring in. Here’s how it works: Businesses provide affiliates with unique tracking links or promo codes. Affiliates then use these links or codes to promote the business’s products or services through their websites, blogs, social media, or other online channels. When a customer clicks on the affiliate’s link and makes a purchase or completes a desired action (like signing up for a newsletter), the affiliate earns a commission. Affiliate marketing benefits both businesses and affiliates. For businesses, it’s a cost-effective way to reach new customers and increase sales without upfront costs for advertising.