Pay-per-click (PPC) advertising is a digital marketing strategy where businesses place ads on search engines and other platforms, and they pay a fee each time someone clicks on their ad. It’s a method to acquire visits to your website by paying for clicks, instead of relying on organic methods like search engine optimization (SEO). One of the main benefits of PPC is that it allows businesses to target specific audiences based on factors like location, interests, and even the device they are using. This targeting helps ensure that ads are shown to people who are most likely to be interested in what the business offers, increasing the chances of conversion. PPC ads typically appear at the top of search engine results pages (like Google) or on social media platforms (like Facebook or Instagram). They are often labeled as ads or sponsored content to distinguish them from organic search results. The cost of PPC ads can vary depending on factors like competition for keywords and the quality score of the ad. Quality score is determined by factors such as the relevance of the ad to the search query, the