like Google and social media sites to advertise your business. Paid ads can target specific groups of people based on their demographics or interests, helping to increase visibility and drive traffic to your website.Another key part of a digital marketing strategy is analyzing data to see what’s working and what’s not. By measuring things like website traffic, social media engagement, and sales conversions, you can refine your strategy over time to get better results. Overall, a digital marketing strategy is about using the power of the internet to attract and convert leads into customers. It’s about being where your audience is, providing value through content, and using data to continuously improve and grow your business online.